What’s Your (Business) Story? Enter Our Services Giveaway Contest

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I’m a writer, so I have a love for a good story that goes deep down to my toes. I’ve spent my life crafting and reading stories with a hunger that can’t be satiated. Because a great story makes you crave the next line. It gives you a taste for words and images, a carnal urge to let them coat your tongue like the tannins of a good, strong red wine. When the last drop is drunk, you still want more.

I’ll take a story from anywhere, the news, a novel, a children’s book, The Onion, but my favorites are the true ones, the ones with an actual person firmly rooted in the engagement of life. Give me a lede about a human, mid struggle or triumph, and I’ll click all the way through to the kicker line.

You might be surprised to know then, that I love writing about businesses. Not “business” but actual living, breathing companies, embodied by passionate people, whose goal is to create and serve, and make a boatload of money in the process.

I bet the same is true for you. How much more attractive is Apple to you because of Steve Jobs? Not just because he was a visionary, but because he saw success and failure, gain and loss, suffering and joy. Watching it all, buying his products or not, we became invested in him and his brand. (And this from me the Android lover.)

Every company’s got a story to tell – from the entrepreneur working in her bedroom or the fledgling team in their workshop, to the $2 million company or the Fortune 500 firm. And the best stories, the ones that make investors, customers and competitors lean forward and furrow their brows in concentration, are the ones about the people behind business. How did they build it? Why? How did they break through those barriers? How are they going to change the landscape of the industry? How is their product going to change my life?

It’s what we all want, to read about people, like us, struggling and succeeding to build something. It’s the reason we take a whole day for a TEDxNavesink conference and why we watch and share TED videos late at night, long after we should have put our devices down.

That’s why we – Shannon the writer and Jennifer, the publicist – have launched an exclusive contest for TEDxNavesink attendees, because want to hear from you, the visionaries, the early adopters, the entrepreneurs, the game changers. Give us the narrative seed of this, this thing, that has taken over and become your life and your love. If yours is the one to resonate most with us, we’ll help you craft and deliver it to the people you need most: your customers and investors.

We love the opening line of a good story and we can’t wait to help you tell the rest.

So tell us, what’s your story?

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Shannon Winning

Shannon Winning

Shannon is a writer, editor and content marketer. She uses her background in journalism to tell compelling stories that make readers (and leads) click for more. Writing is her passion and inbound marketing is her methodology. Shannon believes that when it comes to color, more is more and that hot pink is a neutral. She is currently trying to buy a pair of sensible black shoes. It is not going well.

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