3 Ways to Curate Content with Confidence

3 Ways to Curate Content with Confidence

If you’re blogging for a business or organization, you probably have a content marketing strategy that involves posting daily or weekly. In fact to successfully drive traffic to your website, you should publish content at least every seven days.

According to HubSpot, nearly 40% of US companies use blogs for marketing purposes, and companies that blog have 55% more website visitors. That’s a lot of writing and no doubt these companies are searching the Web for content that’s on trend and of interest to their readers. In fact, they often curate content.

When you curate content, you’re finding and sharing relevant, high quality content on a specific topic from an outside source for your target audience.

If you find content that’s valuable to both you and your audience, don’t ever hesitate to curate. It can enhance your created content and benefit your blog, email marketing and social media. Not only will it attract readers, it will help you build relationships with other writers and bloggers, and also establish you as an online leader. Essentially, curating content is a way to build “know, like and trust.”

People don’t like to spend precious time searching for valuable information; they want to find it easily and they do so by going to their favorite reliable resources. You can become the go-to resource in your industry by consistently curating content. Your blog and social media pages will attract more readers and followers if you’re consistently sharing valuable content from others.

Now that you have a grip on what content curation is, how should you go about doing it and how can you become a successful content curator? Let’s review a few ways.


Each day, take time to do some reading. When you come across something that really interests you and is worth sharing, save the link and any information from the article. Then what do you do? There are a few ways you can curate the content you find.

1. Curate content on social media.

Write a bit about your thoughts on the content or give a brief summary and share it on social media, making sure to link to the resource and author. By adding your thoughts to what you share, you demonstrate your expertise on the content’s topic and also share your point of view. This is what will help you stand out from the rest and establish yourself as a thought leader.

Just as you would avoid posting only promotional content on social media, do the same for curated content. Your social media posts should be a mix of original created content, content from others, and personal/ non-work related commentary. If you only post curated content on social media, you start to look like a robot.

2. Curate content on your blog.

You can either write your own summary of the content or re-post an excerpt while adding annotation and commentary –avoid copying and pasting content from the entire article onto your blog.

According to Nieman Journalism Lab, you should reproduce only those portions of the headline or article that are necessary to make your point or to identify the story. Always credit the author and link to the original source – don’t be a content thief!

If you attend a webinar or summit, you can take notes and quotes from the speakers and curate them in a blog post. An example of this would be our blog post on Visual Content Marketing from our experience at the Business Development Institute & PRNewswire Visual Content Marketing & Communications Summit.

Try to establish relationships with the people from which you are curating content. It’s good to let them know you appreciate their work so much that you wanted to share it. You can also make them aware that you’re trying to broaden your audience, which is probably something on their agenda as well. They may just curate your content, too! After all sharing is caring.

3. Curate content in an email newsletter.

Highlight content from your own blog as well as the other blogs and news sources you enjoy reading in a weekly newsletter. This content should be recent and trending in your industry. Include the article’s title, source, synopsis and link, and if you’d like you can add a thumbnail photo.

Some of our favorite sources are Constant Contact, Buffer, Copyblogger, Social Media Today, Business 2 Community, NPR, Jeff Bullas, Inc. Magazine, Mashable and The Huffington Post.


It takes time and effort to curate, so in order to be successful make it a priority. Schedule reading into your day just as you would schedule a meeting. Try and consistently do this at a time when you know you won’t be interrupted. Maybe it’s first thing in the morning before you start answering emails, or maybe it’s the last thing you do. If it’s easier, take short breaks throughout the day to read a bit and take notes.

The key is to be on top of current trends and demands, specifically in your industry. You need to be committed and strategic. As you’re curating you may feel a sort of information overload – there are so many valuable resources generating content and it’s impossible for you to check every single one (unless it’s your job, of course). Find your favorite resources, follow them and subscribe.

There are also many tools available to help you bring in content and push it out. With tools such as Buffer and Hootsuite, you can schedule posts featuring curated content to be published throughout the day.  For keeping track of content, there’s the app Evernote that helps you collect inspirational ideas and interesting articles.

Consider hiring a social media manager to curate content for posting on social media throughout the day. inBLOOM will incorporate posts shared from others into your social media strategy. If you have any questions or need help, contact us.

photo: Chung Ho Leung

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Danielle Thibault
Danielle uses her background in public relations, event coordination and fundraising to gain exposure for inBLOOM’s clients by establishing connections with the media and target audiences. She is most passionate about writing and networking. You’ll never find Danielle without her morning cup of coffee. She is a firm believer that a little caffeine goes a long way!

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