You’re spending the day in Red Bank, NJ and need to find some place to eat for dinner. You’re thinking some kind of Italian restaurant. Not too pricey, though. You type in the Google search bar “restaurants near Red Bank NJ” and hope for the best. Several listings appear so you skim through them. Basil T’s Brewery and Italian Grill might be a good one. Italian food, not too pricey, it has a great rating of 4.7 stars, and 309 reviews. Before you make your decision, you decide to check out those reviews. For the most part, people have some excellent things to say about this place, and most of them have given 5 star ratings. Looks like you’ve found the place you’re going to eat tonight!
Ever gone through this process? You need to find a place to eat in a certain area you’re unfamiliar with so you search for it in Google and base your decision on the listings, their ratings and reviews? This is actually how many people make decisions on places to go for something specific. Looking for a bakery in NYC? Google it. How about a dog groomer near Jersey City, NJ? Go ahead and Google that too. You’ll see honest reviews, ratings, photos, business information and website show up right away in the search results. That is, of course, if the business is listed on Google Places for Business and Google+.
Google Places for Business and Google+ are managed on the Google My Business dashboard. The single dashboard makes it simple to make sure your local business information can be easily found across Google, including Maps, Search, and Google+. You can edit your business information, share updates, get insights on how people find your business, stay on top of reviews and manage multiple business listings all in one place. You can also use the Google My Business app to access the dashboard from your phone or tablet.
Here are inBLOOM’s 8 reasons to get on Google My Business:
1. GET FOUND WITH GOOGLE PLACES
When people go through the process of searching for a certain type of business, you’re going to want your business to show up and be the chosen one. We can’t stress enough the importance of creating a Google Places listing for your business. Be sure to maintain your business listing and keep it up to date with the correct information including address, phone number, and website. If a person shows up at the wrong address, you can expect some bad reviews and an unhappy potential customer. Your information will also appear in Maps, helping customers find directions to your business.
2. PEOPLE TRUST GOOGLE RATINGS AND REVIEWS
When it comes to your business, what people want to hear most of all is true, honest experiences from real people – plain and simple. The main goal is to have a high overall rating because that is what people will notice first when your listing shows up. But when it comes to the reviews, you want those negative remarks to keep at bay. Be sure to keep tabs of your reviews. Check often for any new ones and respond to them if necessary.
3. YOUR BUSINESS NEEDS A GOOGLE+ PAGE
Google+ has over 500 million users, however it’s still not getting as much buzz as Facebook, Twitter, Linkedin or Pinterest. Even so, it still has so much to offer in terms of marketing your brand. If you’ve been ignoring Google+, you’re falling behind. Begin engaging now and get a head start before this platform starts blowing up and maybe even dominating the social world.
4. GOOGLE+ PAGES KEEPS YOU CONNECTED
On your Google+ Page you can share an update or start a conversation with customers, business and organizations. Customers can +1 and comment, giving you a direct connection to their feedback. You can bring your page to life by posting photos and videos about your business. Since Google owns YouTube, your business YouTube account syncs right up to your Google+ Page. There is even a tab so people can find your videos easily.
5. GOOGLE+ POSTS GET INDEXED QUICKER ON GOOGLE
Evidence suggests that active profiles doing well on Google+ get indexed quicker on the search engine. Status updates are indexed right into search results, increasing the possibility that your Google+ network will see your content in their search results. In addition, Google+ Pages show up on search engine results pages.
6. GET INSIGHTS ON YOUR CUSTOMERS
You can access Insights right from the Google My Business dashboard. With Insights, you can see how many times customers find your business on Google, and trends over time. You’ll also see the number of clicks, driving direction requests and website visits you receive. And you can track where customers are when they get directions to your business. This is a fantastic tool for understanding your audience and learning how successful Google My Business is with helping you get customers.
7. HOST WEBINARS AND BROADCASTS WITH GOOGLE HANGOUTS ON AIR
Here’s your chance to really get connected with your audience and potential customers. Use Google+ Hangouts On Air to host a live webinar or broadcast. Go live in HD on Google+, YouTube, and your website. Your webinar or broadcast will be recorded and automatically saved on your YouTube channel. The great thing is that it’s free and you don’t have a limit on how many people can view your Hangout On Air.
8. GOOGLE IS THE RULER OF SEARCH ENGINES
There’s no doubt that Google is the most used search engine in the world. As you know, if you’re using Google My Business, you’re likely to show up in the Google search results. This being said, you should still list your business on directories like Bing, Yelp and Yahoo; however, keep in mind that Google Places for Business and Google+ take priority.
If you’d like some assistance with creating and managing a Google Places for Business listing and Google+ Page, feel free to contact us. We’d be more than happy to help your business achieve success with Google My Business.
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