Tips & Tools for Using Constant Contact to Promote Your Events

Tips & Tools for Using Constant Contact to Promote Your Event

Open for business and eager to get a crowd through your doors? You may use social media, email and your website to get the word out but there is now a tool that can combine all of your efforts.

Constant Contact’s new Toolkit can help you maintain sanity in this fast-paced world of online marketing. The product organizes your email contacts, registers guests for events, runs offers and promotions, surveys your customers, and shares your updates on social media. It does all this in one simple dashboard that you can easily access from your phone, tablet or computer.

Whether you’re hosting an open house, product launch, seminar, workshop, class, conference, fundraiser, or networking event, the Constant Contact Toolkit is a great tool for both event promotion and registration. You can send a save-the-date, create an event announcement email that includes online registration and a questionnaire, analyze data, and so much more.

Here are inBLOOM’s ten tips and tools for using the Constant Contact Toolkit for events and registration:

1. Event announcements commit people early. 

Before you send out an email with online registration, you can send an event announcement / save-the-date  to let people know the who, what, where and when so they can plan on attending. Constant Contact offers several templates to choose from, so based on the type of event you’re holding you might want to choose one over the other.  Sending an event announcement to your contacts is the most important way to promote your event, along with social media promotions, print and online event calendars and advertisements.

2. Online registration is convenient for you and your guests.

Through Constant Contact’s online registration, all responses are organized automatically, so you don’t need to manually keep track of the attendees. What’s great about the online registration is that it’s available 24/7 so if someone decides they want to register at midnight, they can do so. And it also means that you can log in and manage the event at any time. All the information you need is collected in one central location so you can stay organized, which is key to planning any successful event.

3. Build event buzz among friends by social proofing.

With the online registration tool, registrants have the option to share and inform other registrants that they’re attending. Allowing people to see who else is attending will increase the likelihood they will attend as well. There is also an option to allow the registrants to share the event on their social networks. This is a convenient way for them to spread the word. All of this creates social proofing – the perfect way to build buzz for an event!

4. Avoid embarrassing situations by limiting the number of registrants.

Have you ever held an event and too many people attended? When this happens, it can be exciting because you know you’re event is a hit, but at the same time it can create problems. Situations like this occur for a few reasons. For example, your venue may have capacity constraints; a workshop instructor may only be able teach a certain amount of people; and your budget may only allow for catering for a certain head count. With the online registration tool, you can close an event automatically after the set maximum amount of people have registered. The number will even include both registrants and their guests (if guests are allowed). Or, if you have a deadline registration date, you have the option to close on that date.

5. Charge people to attend your event for better results. 

Believe it or not, the cost of your event actually has little influence on your audience’s decision to attend your event. In a study of over 200,000 event declines, Constant Contact set out to find the reasons why the invitees didn’t attend. For 50% it was a date/time conflict, 29% it was some other reason, 10% it was the location, and for just 0.01% it was the cost. What this shows is that you shouldn’t be afraid to charge for your event. Those who pay in advance are less likely to be no shows come the day of the event, so it’s better to collect payment ahead of time. With the Constant Contact Toolkit you can give your registrants the option to pay when they register online. Payment methods include credit card and PayPal. You can also offer a discount code.

6. Connect your social network with an event hashtag.

When creating your event campaign, you can create a hashtag which will help you connect live tweets to the event. Registrants will see the hashtag in their confirmation email and if they tweet about the event, they can include the hashtag. When you tweet the event from within Constant Contact, the hashtag will auto-populate in the box. Don’t forget to use the hashtag on Instagram as well to build the buzz with fun pics that excite people about the event.

7. Track event interest with Google Analytics. 

When you link Google Analytics to your event campaign, you can see where the traffic to your event landing page is coming from, learn if and where prospects are falling out of your registration process, and collect geographical data on where your registrants are coming from. Simply input your Google Analytics Web Property ID and it will track all registration pages.

8. Brand your event with a custom registration form.

When you customize the registration form, you can edit the logo and design, and select the information you want to collect from your registrants. You can even decide what’s required for them to answer.  You can create badges within Constant Contact, so if you’ve decided you’re going to do that you can ask them to fill out the badge information, too. Want to know more about your registrants other than personal and business information? You can create custom questions that are either required or not required to answer.

9. Send a post-event thank you and survey. 

After the event is over, it’s important to send out a thank you email to those who attended. In Constant Contact, you can include a survey to get feedback on key insights such as the event venue, timing, food, entertainment, interests and demographics. You can also include a newsletter sign-up so those who aren’t already subscribed have the chance to do so.

10. Review event statistics and data. 

Now that your event is over and everyone is raving about what a success it was, you can analyze reports through the Constant Contact event management tool. You can identify shows and no-shows, review revenue or funds raised, and segment follow-up lists based on registration questions, activities participated in or behaviors. If you created an event hashtag, you can check out the social media activity that’s been tracked, and you’ll see the amount of tweets over time and at what time they were tweeted. Maybe a certain speaker stole the show or a specific moment had people excited. You’ll be able to identify the most popular portions of the event and see who your top participants were so you can start following and interacting with them on social media.

As a Constant Contact Solution Provider, inBLOOM is offering a 60 day trial so you’ll be able to get  hands-on experience using Toolkit to develop an event and registration campaign. Register for the Toolkit here.

You’re going to love it! Let us know what you think and leave a comment on this post.

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Jennifer Smiga
Jennifer founded inBLOOM Communications to help brands bloom in a digital world. inBLOOM’s team of writers, designers, publicists and marketing specialists excel at converting followers to customers. inBLOOM’s clients benefit from Jennifer’s experience in donor relations, marketing, public relations and event production.

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