Chinese New Year 2012 begins on January 23rd and ushers in the year of the Water Dragon. Water exerts a calming influence on the dragon’s innate fire. Water Dragons are more open to other people’s opinions than other dragons, which gives them the ability to channel their personal charisma into real leadership qualities.

Dragon years are lucky for anyone thinking of starting a business or initiating a new project of any sort. Money is easier to come by for everyone, whether it’s earned, borrowed or received as a gift.  Dragons also do well in professions that give them the ability to function somewhat autonomously. They make excellent sales people, publicists, political campaigners, lawyers, real estate brokers, actors and politicians.

Taking our cue from the Chinese zodiac, inBLOOM Communications’ resolution for 2012 is to listen and collaborate more with our clients and their customers.  Naturally, as publicists, event planners and social media managers, we have a passion for people and networking. Thanks to stronger partnerships and consistent conversations, business will bloom in 2012. The Water Dragon will help keep our heads above rough economic waters.

Be inspired by the Spirit of the Water Dragon with inBLOOM’s Five Tips for Navigating Calmer Business Waters in 2012:

1. Maintain and Grow Strategic Partnerships. Sell your services and products openly and honestly by partnering with other businesses and organizations in your region. Co-host events and promotions that engage and excite your customers.

2. Pursue Your Passion. Keep the passion alive when speaking about your products and services by maintaining the spark that first invigorated you to start your business. Consider talking to new business owners about how you got started and you may relight that spark necessary to illuminate success.

3. Hire believers. Surround yourself with employees and consultants who believe in what you do. From greeting clients to answering phones, customer service should be a top priority.

4. Make Confidence Count. Be confident about business ideas and strategies. Try new things and if they don’t work, try again. Make sure you use systems for evaluating your efforts because your time is valuable.

5. Play More. Take the time to pursue your talents and interests. A more rested, balanced business owner will result in a less stressed work environment. Your family, employees and customers will sense your peace and renewed enthusiasm.

inBLOOM’s friends have a few exciting resolutions of their own to share.

“Garden State Menu’s resolution is to improve and expand on marketing our customers businesses beyond the print magazine,” Steve Mariani, Publisher, Garden State Menu Dining Guide

“We are renovating our Wall location to better accommodate the needs of our clients. It’s a thrilling time for us. For 42 years, I’ve seen astonishing changes in the world of pet care, and in 2012, Purr’n Pooch will continue to be at the forefront of innovation.” Dick Palazzo, President, Purr’n Pooch Pet Resorts

“Do MORE, with less.  Our individual Hulafrog websites are run by local publishers – moms who are running their Hulafrog websites like their own business. Our mission this year is to help them produce more great content, and even better websites, while spending less time working and more time doing fun things with their families. That’s sort of an ongoing goal for us, but a major focus right now.” Sherry Lombardi, Co-Founder,

“We are embracing the idea of ‘New Year’s revelations’ this year. Instead of focusing on breaking bad habits, we’re advocating fueling what works well. Not sure where your drive should be? Take some time to find that creative spark that moves you forward and helps you to focus on the next level. Try some brainstorming exercises to find new inspiration. For writers, it may help you uncover the idea for your next story. Entrepreneurs may discover a new service or promotional idea.  The key is to reinvigorate yourself.” Mary Ellen Landolfi  and Stacy Lane Reagan, Editors, The Write Room

“Whether age five or ninety-five, every man has a story and every man needs to eat. For the TASTOSTERONE man, cooking can bring joy to his life; reinvent him; and carry him through life’s ups and downs. Celebrity chefs like Bobby Flay, Michael Symon, Curtis Stone and Mario Batali all exude beaucoup du TASTOSTERONE.  They move across the kitchen with a confidence that is both sexually and intellectually attractive. Cooking awakens a man’s dormant senses, transforming the shy, less assured guy into a worldly, self-confident cook. 2012 will be the year of the T-Man. So let’s get cooking guys!” Debra Levy Picard, Cook and Author, TASTOSTERONE: The Best Cookbook for Men

“Times may be tough for the building and renovation industries, but creatively we are bursting with ideas. Clients are up for trying new designs, colors and materials. It’s exciting to see people embrace creativity in a time of economic hardship.” Steven Schrenk, Operations Manager, ACD Custom Granite

Pass it on! New resources to learn and share.

65+ New Year’s Business Resolutions in 2012 by Carol Roth

Creative Trends 2012: A Year of Creative Change and Excellence by Alice Ross

Why Facebook Marketers Misunderstand Facebook by Paul Adams

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Jennifer Smiga
Jennifer founded inBLOOM Communications to help brands bloom in a digital world. inBLOOM’s team of writers, designers, publicists and marketing specialists excel at converting followers to customers. inBLOOM’s clients benefit from Jennifer’s experience in donor relations, marketing, public relations and event production.

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