8 Reasons To Work On Your Relationship with SEO

8 Reasons To Work On Your Relationship with SEO

Like an old boyfriend’s name, the term SEO pops up in conversation here and there. But unlike the old boyfriend, deep down you know you need to work on your relationship with SEO in order to improve your online ranking and reputation.

Search engine optimization (SEO) is a way of indexing content on Internet search engines like Google, Bing, and Yahoo! SEO continues to play the starring role in any website development and content marketing plan.

When I meet with business owners, they often ask, “How can I improve my website ranking?” or “How can my business show up when people search the Web?” The answers to these questions have changed over the years as SEO experts have responded to the ways search engines value content and rank website authority.

Today, marketers and writers can access much of the same data used by SEO experts to create content that is loved by search engines and the people using them. Businesses can take control of their SEO with organic and paid marketing campaigns that include content marketing (blogs, podcasting, videos), Google analytics, and social media.

For years, web development companies have promised their clients better Google ranking with SEO tricks and schemes, but now the search engines have made it clear quality counts, not technology workarounds. Instead, marketers, writers, and publicists are drawing visitors to sites with consistent, optimized content, daily social media engagement, and inbound links from cross-marketing relationships, social influencers, and media coverage.

But please don’t disregard many of the helpful tools and resources available online, many for free, from SEO experts and software companies. We aren’t against a little help from the tech gurus. Together, the SEO community, marketers and publicists are helping their clients to share the most valuable and relevant content to attract site visitors and better rank results.

Here are a few of inBLOOM’s favorite SEO resources and tools:

Yoast WordPress SEO plugin

Yoast WordPress SEO plugin is the most complete SEO plugin available for WordPress. It offers everything you need to optimize your site. You can easily optimize your site’s titles and descriptions for Google and learn how to write better content with the built-in content analysis function.

Google Analytics

The SEO reports in Analytics provide Google Web Search performance data about the website that you have set up using Webmaster Tools. You can use this data to identify opportunities and prioritize efforts to increase the amount of traffic to your site. The Search Engine Optimization reports in Analytics use four metrics specific to Google Web Search data: impressions, clicks, average position and CTR (clickthrough rate).

KeywordSpy

Through this keyword tool and keyword software, you can perform advanced keyword research and keyword tracking to study what your competitors have been advertising in their adwords campaigns and other PPC campaigns. You can now get complete in-depth analysis, stats, budget, affiliates and ad copies of your competitors.

If you’re still finding it hard to fall in love with SEO, here are eight reasons why you need to work on the relationship:

  1. Businesses that focus on SEO without having a strong content plan in place will fail and will need to shift their focus to the creation and distribution of high-quality content in order to achieve significant search engine visibility.
  2. Search rankings will increasingly become more about building relationships and less about technical strategies. Businesses realize that focusing on merely creating content and optimizing its technical components for SEO just aren’t enough to achieve their goals. Businesses that humanize their brand are the ones who are standing out.
  3. High search rankings linked to blogger outreach campaigns, building relationships with brand advocates, reaching out to influencers and engaging on social media.
  4. Negative SEO will be a bigger threat than ever. Negative SEO is when dubious people build thousands of spammy links pointed at a competitors’ website with the intent of causing their search rankings to plummet.
  5. Inbound links are the most influential signal of trust and authority. This isn’t going to change — not in 2015 or anytime soon. The days of building links on irrelevant blogs and chasing large quantities of links to game the search results are over. Earning a single link on a high-quality relevant website is valuable for multiple reasons including SEO, attracting referral traffic, leads, sales and branding exposure. Look for traditional PR and SEO to work closer together in 2015.
  6. Studies suggest that the top organic and paid spots in the Google search results get about twice as many clicks as the second spots.
  7. Google Analytics is used by somewhere between 10 million and 25 million websites worldwide, and various surveys suggest over 50 percent of business websites (both large and small) use Google Analytics.
  8. Social media practices that boost SEO include growing your number of followers, encouraging external inbound links, optimizing your posts for searches, influencing social sharing, locally-optimized posts, and increasing brand awareness.

If you would like assistance running marketing and pr campaigns, contact us.

Resources:

The Top 7 SEO Trends That Will Dominate 2015 by Jayson DeMers, Forbe

20 Google Facts & Stats that Every Marketer Should Know by Andrew Garberson, LunaMetrics

6 Changes Your 2015 SEO Strategy Must Focus On by Jonathan Long, Entrepreneur

photo by Viktor Hanacek 

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Jennifer Smiga
Jennifer founded inBLOOM Communications to help brands bloom in a digital world. inBLOOM’s team of writers, designers, publicists and marketing specialists excel at converting followers to customers. inBLOOM’s clients benefit from Jennifer’s experience in donor relations, marketing, public relations and event production.

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