6 Reasons Nonprofit Blogs Should Inspire Action


Nonprofit staff talk for much of their day. Most likely, they don’t record or write down any of the amazing things they say. They’re busy people.

Maybe they motivated a sorority house to cook for homeless families? Maybe they organized several hundred people for a rally? Or maybe they spent an afternoon helping school children to grow their own garden?

It’s clear. Nonprofits inspire action.

So why not use a blog to inspire action as well?

Surely there exists enough inspirational content at any one given charity to go around the earth a million times. Probably half of those stories are real weepers, too.

It’s astounding that with all these powerfully motivating people working at nonprofits, so little of their inspiring words and enthusiasm are shared on blogs.

Nonprofit organizations are not harnessing the power of blogging to build awareness for their causes and attract supporters as they would in person, at an event, in an email or in a letter.

Blogging is one of the most effective tools for internet marketing and a fundamental component of lead generation and organic search. From Fortune 500 companies to small businesses, more and more companies are blogging to increase their digital presence and stand out among the competition.

Every blog post published is another exciting opportunity to rank higher on search engines and drive traffic to a website.

Businesses get it and many of them invest beaucoup bucks in an agency or full-time staff person to create the content necessary to attract their target market. And it works! According to Hubspot, 71% of US consumers have made a purchase based on a blog post.

Successful nonprofits are missing out and they shouldn’t because they have the right stuff to write blogs that inspire action.

1. They are assertive thought leaders. 

When searching for answers on a topic of interest, people search for facts from knowledgable and trustworthy sources. Nonprofit leaders are often used to cutting through the muck and getting to the heart of the matter, making the most of the time given to them, and getting their points across effectively and efficiently. As a blogger, this leader will share excellent tips, advice and statistical information that will educate and engage readers.

2. They are networked.

Potential supporters are always lurking among connections. A blog is a great opportunity for a nonprofit to engage its vast network. Blog content is easily shared on social media and you just never know how large or influential a network one person could have.

3. They have a reputation. 

A reputation precedes itself and many charities are the first to receive glowing comments and referrals via a blog. This content is very sustainable, and searchers will continue to stumble upon posts and the nice comments left on them long after they’re written.

4. They make great storytellers. 

The same way stories influence people to volunteer and donate when told in person, engaging blog content is shared and encourages discussion virtually. Nonprofits often stick to their mission, rarely straying from issues that aren’t relevant to their supporters. This is a great strategy for blogging; topics should cover content highly relevant to a readership. It’s also noteworthy to know that businesses that blog 16 – 20 times per month get over two times more traffic than those who blog less than four times per month.

5. They make good listeners.

People want to be heard and nonprofit staff have their ear to the ground listening and staying in touch with their audience’s needs. Like any social media platform, a blog is a great place to comment and engage with people further. Charities benefit from learning new things about their supporters from comments and reactions to posts.

6. They offer value.

A nonprofit should never run out of valuable things to say. No matter which area of work a charity concentrates on from animal welfare to arts education, it offers insights and knowledge into its world unlike no one else.

Nonprofits may not have a large budget to hire a blogging team like a media site or corporation, but they may want to consider hiring a professional to brainstorm topics, manage and publish content, and optimize blog posts.  This person can help maintain the voice of an organization across its blogs and assist staff with staying on track. To learn how inBLOOM can help your organization, contact us.

photo: A Squared Photography

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Jennifer Smiga
Jennifer founded inBLOOM Communications to help brands bloom in a digital world. inBLOOM’s team of writers, designers, publicists and marketing specialists excel at converting followers to customers. inBLOOM’s clients benefit from Jennifer’s experience in donor relations, marketing, public relations and event production.


  1. Great read! More Nonprofits should be leveraging the power of blogging in their campaigns. This should help them see the value!

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