Know the 6 Types of Email That Deliver Success

Know the 6 Types of Email That Deliver Success

In order for a business or organization to thrive, it needs to stay in touch with its customers and prospects. Email marketing is the most effective tool for staying top of mind and ahead of competitors, and it’s important to know the six types of emails that deliver success to achieve both.

Successful marketing campaigns can empower people to take immediate action from making a purchase, signing a pledge, to taking a survey. The statistics show many of us favor email as a communication tool and welcome the daily or weekly communication we receive from the brands, businesses and organizations we know and love. Spammers need not apply.

Your emails should be visually appealing, relate to your audience, and optimized for mobile. An understanding of your subscribers’ needs is also important. If the content is relevant to them, the return on your time developing an email campaign will result in increased revenue and repeat business.

Email marketing delivers the highest ROI (about $44 per dollar spent, on average) of any digital marketing tactic. (SEO is second, and banner ads have the lowest ROI.) (Mark the Marketer)

Here are six types of emails that help you deliver success:

1. NEWSLETTER

What’s new with your business or organization? Keep everyone updated through a newsletter. Topics to consider include upcoming events, a recap of a past events with photos, current promotions or sales, new hires, new products or services, and any recent media attention brought to your brand.

You may even just want to send out an email with one message such as a holiday greeting, special announcement, press release, or letter from the company executive.

The key to creating a great newsletter, especially if you have a lot of announcements, is to make it easy to read and attractive. Constant Contact’s Toolkit offers a variety of newsletter templates.

2. PROMOTIONAL

If you’re offering a product or service promotion, you could create an email with the information and also offer coupon codes for an in-store discount. Your customers can print the coupon directly from the email. It will encourage new customers to sign up for emails, drive traffic to your website, and give you a bigger and more receptive customer base to send news and information.

You can also offer online coupons that are trackable, redeemable and sharable through email, the web, and social media. Whatever kind of promotion you’re running, email marketing is a great way to spread the word.

3. BLOG POST

In order to build buzz for your blog and increase readership, you should be actively promoting every post, via an email. inBLOOM sends weekly emails to our contacts highlighting our latest blog posts. We give a brief overview of the post, include the main image hyperlinked to the post and provide a call to action such as “read it here.” In Constant Contact, we keep track of our open and click-through rates, also taking note of which blog topics attract the most interest.

4. EVENT ANNOUNCEMENT / REGISTRATION

Event announcements commit people early. Before you send out an email with online registration, you can send an event announcement or save-the-date to let people know the who, what, where and when, so they can plan on attending. Constant Contact offers several templates for this purpose. Sending an event announcement to your contacts is the most important way to promote your event, along with social media promotions, print and online event calendars and advertisements.

Online registration for an event saves a lot of time and keeps you organized. It’s convenient for both you and your guests. Through Constant Contact’s online registration, all responses are organized as received. What’s great about the online registration is that it’s available 24/7 so if someone decides they want to register at midnight, they can do so. And it also means that you can log in and manage the event at any time. All the information you need is collected in one central location so you can stay organized, which is key to planning any successful event.

5. SURVEY / FEEDBACK

Turn your communications into conversations: send online surveys through emails or social media to get feedback and segment your audience. In Constant Contact, you can create surveys with a customizable survey template that includes sample questions or you can start with a blank survey. Surveys will give you ideas for new products and services, and provide you with a deeper understanding of what it takes to satisfy and keep your valued customers.

If you’ve just hosted an event, send out a thank you email to those who attended. Create a survey to get feedback on key insights such as the event venue, timing, food, entertainment, interests, and demographics. You can also include a newsletter sign-up, so those not subscribed have the chance to opt in.

Looking to get rates and reviews for your online listings sites? Ask, and you will receive! Constant Contact has both feedback and review email templates to keep things simple for you. If you have you’re on any business listing sites, such as Google, Bing, Yahoo or Angie’s List, you can share a direct link to the listing page. You can also ask your customers to share feedback and experiences with you in order to improve your customer service.

6. FUNDRAISING

Through email marketing, you can promote your organization’s fundraising campaign and collect donations instantly. Constant Contact has an email template where you can create a donation page, linked through a third party service provider, to raise money for your cause. There is a fee for this service, but that’s pretty much the norm with any online fundraising tool.

Set a default donation, goal amount, and most importantly, let people know why you’re raising money. You can share your donation campaign on Facebook, Twitter, and LinkedIn.

As a Constant Contact Solution Provider, inBLOOM is offering a 60-day trial so you’ll be able to get hands-on experience with the email marketing software. You are now able to email up to a 100 contacts during the trial.

Register for the Constant Contact Toolkit here.

Have any questions or comments about email marketing? Feel free to comment on this post or contact us.

If you found this blog helpful, also check out…

4 Ways to Get Better Results with Email

5 Tips for Running a Better Business Survey

Tips and Tools for Using Constant Contact to Promote Your Events

Facebook Twitter Pinterest Plusone Linkedin Email

Tweet Tweet! Twitter Turns Nine

Tweet Tweet! Twitter Turns Nine

Tweet, tweet! Twitter turns nine today, March 21, 2015.

Twitter has connected people during times of war, elections, and tragedy, as well as, entertained us and bridged the divide among businesses, charities and the general public.

By far it’s inBLOOM’s favorite social networking tool and has produced real results for us from securing sponsorships to attracting the media.

It’s a huge platform for creating awareness for personal brands, organizations and businesses. Hashtags like #SocialGood, #CSR (Corporate Social Responsibility), Nike’s #makeitcount, and #tweetchat have brought millions together and sold billions in products and services.

Read here for the history of Hashtags.

To celebrate the big occasion, here are some of inBLOOM’s top Twitter posts:

4 Reasons You Should Be Tweeting

10 Tips to Organically Grow on Twitter

Attract Publicity with the Right Strategy on Social Media

How the Media Uses Twitter and Tips for Tweeting Them

Gabriel Stricker, Twitter’s Chief Communications Officer, shares a look back at some of the landmark moments followers have created – moments that have defined our history, and perhaps yours. Read it here.

Listen to Twitter’s Jack Dorsey and Dick Costolo on StoryCorps as they share memories of their first meeting 9 years ago.

Happy Birthday Twitter! Enjoy your time on the platform and let’s follow one another at @inBLOOMbuzz.

Facebook Twitter Pinterest Plusone Linkedin Email

Charitable Marketing: Which Charities Make Good Partners?

Charitable Marketing: Which Charities Make Good Partners?

Most businesses, both large and small, want to generate the most profit possible. But in order to gain, sometimes you have to give. Partnering with a charity or non-profit organization is a smart marketing strategy to grow your business. Even if your marketing campaign involves donating a portion of sales to the partner charity, your business will surely benefit.

Charitable marketing not only builds goodwill for your business and establishes positive associations for your brand, it’s also a great way to gain exposure for your business. By leveraging the audience and trading on the recognition of the charity, you’ll broaden your reach. You’ll also increase traffic to your website and place of business as your promote the charitable activities on social media, and through email marketing and press releases.

When people know certain businesses share their values and support a cause that means something to them, they will often choose to support those companies. According to the 2013 Cone Communications Social Impact Study, 89% of U.S. consumers are likely to switch brands to one associated with a cause, given comparable price and quality.

Some people will even pay more for products and services that support a cause they care about. According to the Nielsen 2013 Consumers Who Care Study, 50% of global consumers said they would be willing to reward companies that give back to society by paying more for their goods and services (44% in the U.S. and 38% in Canada).

Lifestyle brand Alex and Ani has established a great charitable campaign, Charity By Design, to sell charm bangles supporting different causes. They work with non-profit organizations on an international, national, and local level to support causes by building brand awareness. Charity By Design supports philanthropy in many ways, from donations and in-store events to the creation of symbolic, creative designs. On their website you can either shop by charity or bracelet. Twenty percent of each charm bangle’s purchase price goes directly to whatever charity it’s associated with.

After four years of giving back through Charity By Design, Alex and Ani has donated 20 million dollars to the thousands of charities. The considerable amount of money they’ve been able to raise proves just how much people care about giving to the charities they care about.

Now that we’ve encouraged you to partner with a charity that supports a meaningful cause, how do you know which one would make good partner? From a business standpoint, here are five qualities good partner charities possess:

1. THEY ARE PASSIONATE ABOUT YOUR BUSINESS AND VICE VERSA

Similar to a marriage or friendship, if your business and your partner charity don’t value each other’s work, then the relationship just isn’t right. It’s important that your business supports the charity’s mission, and also that the charity cares about your product/services and employees.

Our client Purr’n Pooch Pet Resorts and the non-profit United States War Dogs Association have an outstanding partnership because they both value each other’s work tremendously. Purr’n Pooch chose to partner with this organization because they support their mission to educate the public on the history of military war dogs, honor the memory of those who sacrificed their lives, and assist the military dogs and handlers in need today. The United States War Dogs Association appreciates all the work the business does through the Purr’n Pooch Foundation for Animals.

Throughout the holiday season, Purr’n Pooch Pet Resorts collects donations for U.S. Military Working Dog Teams who have been deployed to the Middle East. They also host a volunteer day to write letters to the military dog handlers overseas and prepare packages for shipment. Former and current U.S. military dog handlers join them for the day to give presentations and assist the volunteers. The event is covered by many media and attracts all ages from around New Jersey, bringing attention to both Purr’n Pooch and the United States War Dogs Association.

2. THEY ARE FINANCIALLY STABLE

Trust is key with any kind of partnership. With a partner charity, you want to be able to trust that it is financially stable, meaning that it is able to stay out of debt and fund its current programs. You also want to make sure the organization isn’t hoarding money. A charity that hoards rather than spends the donations it receives is not operating in line with the goals of most donors.

Rather than just taking their word for it, refer to the charity’s IRS tax Form 990 to see financial statements. If you aren’t comfortable reviewing financial statements, there is an alternative way to find out if a charity is in financial trouble. Check the “Independent Auditor’s Report” (IAR) to see if the charity has a “Going Concern” audit. If so, this means the outside accountants who audited the charity believe the organization may not be able to continue its operations for more than one year due to the charity’s debts and other factors.

3. THEY ARE INVOLVED IN THE COMMUNITY

When your partner charity is involved with the local community or multiple communities, your business will be able to directly reach those community members, broadening your exposure.

inBLOOM works with the non-profit EarthShare New Jersey (ESNJ), which is greatly involved with communities and environmental causes throughout New Jersey. ESNJ supports the work of both statewide and national non-profit organizations as well, and many businesses partner with the charity because they appreciate the organization’s community involvement.

4. THEY HAVE A STRONG ONLINE PRESENCE

A strong online presence will allow you and your partner charity organization to both further broadcast your relationship. Check to see if they maintain a well-designed website, blog and social media accounts.

Just like with a business, having a good website is extremely important for any non-profit or charitable organization. The organization’s website should be informational, updated frequently and include a portal for online giving that is supported on mobile devices. The organization should also be blogging often.

Social networks provide a central place for charitable organizations to connect with donors and the media. Frequently posting, conversing, maintaining relationships and building new ones on social media networks like Facebook, Twitter, Linkedin and Google+ are all signs that the organization values lasting connections.

5. THEY ARE MEDIA SAVVY

It’s a great sign if you see a lot of news about an organization in newspapers, magazines on the radio and TV because it means they have a good relationship with the media. There are many things a charity might like to inform the media about, including major donations, new projects, and partnerships.

Keeping the media up-to-date with what’s going on is essential to the charity because it can help promote its work, which in turn brings in donations and ultimately allows the charity to continue its mission. Your business will also benefit if the news is about your partnership and goodwill.

If you need advice on whether or not a certain charity would make a good partner for your business, or you need guidance on how to go about searching for a partner charity, feel free to comment on this post or contact us. We’d be glad to help set you on the right track.

Resources:

Don’t Judge a Not-For-Profit by Its Profits, Charity Watch

Statistics Every Cause Marketer Should Know, Cause Marketing Forum

photo by gfpeck

Facebook Twitter Pinterest Plusone Linkedin Email