SIMPLE STEPS TO MARKETING AND PR SUCCESS

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Many small businesses and nonprofit organizations find spring to be one the busiest seasons of the year for promotions and special events. The upcoming season offers plenty of promotional and motivational opportunities. If you haven’t made a plan for how you are going to grow your business yet, the time to act is now. inBLOOM suggests that you incorporate the below actions into your marketing/public relations plan. These are just a few ideas and we’d love to hear from you if you have any comments or steps to add.

Seven Simple Steps to Marketing & PR Success This Spring

1. Research

Know your customers and build strong relationships with them. Your brand will be stronger if you know as much as possible about your customers’ opinions, needs and preferences. Gather information, then create and distribute a questionnaire, either in person or online. SurveyMonkey and Facebook’s Opinion Polls are helpful tools for businesses eager to engage customers. This process will help you to make improvements or changes within the business. Be sure to offer your surveyors a gift card or small token of appreciation for their time.

2. Design

You have only seconds to make a first impression. Literally!  If your website isn’t aesthetically pleasing, people will leave. According to research highlighted by usability guru Jakob Nielsen, once visitors have stayed on a page for more than ten seconds they are more likely to stay for longer.

According to Maryann Small of Muse Designworks, your company’s design should be consistent, attractive and professional. We can not stress enough the importance of using professional graphics, images and videos on your website! People will leave your business page for a company that looks more trustworthy and put together.

Use a color scheme that makes sense. When searching for colorspalettespatterns, and the latest trends  in color, we visit ColourLovers, a creative community where people from around the world create and share and explore colorful articles…All in the spirit of love. And, what’s not to love about looking sharp and professional?

3. Community Relations & Cross Promotions

A great way to get the word out about your business is to partner up with other businesses and organizations. Your partners can get the word out to their networks and help draw in people that you wouldn’t have met otherwise. In exchange, you can feature their logo, services, or products in your promotions, at your special events, and on your website and social media pages. You can also offer to help them get the word out about their own events.

Many small businesses also affiliate themselves with charities to market their businesses. Not only is it a beneficial way to develop a powerful network, but this also helps others in the process. Just be true to your business mission and personal passions by supporting a charity where you truly feel a connection.

You can search for a partner charity on one of our favorite sites — Charity Navigator. The charity evaluator is working to advance a more efficient and responsive philanthropic marketplace by evaluating the Financial Health and Accountability and Transparency of 6,000 of the country’s largest charities. It’s your watchdog and well worth perusing for a good philanthropic fit.

4. Media Relations

In order for you to know what qualifies as newsworthy, you must know about the editorial content of the media outlets that you pitch. For example, if you are a business offering services to pets and are interested in being featured in a newspaper, you may want to find out if that newspaper has a pet section. You should also become familiar with reporters and bloggers that are interested in your area of expertise or services and update them about what your business offers. Make sure you maintain your relationships with these reporters and bloggers once they are established. If you develop and maintain good relationships like these, you will become the expert source they seek out and you’ll stand out from the competition.

Give writers valuable, authentic content, and they will count on you for information. Make sue you also read and subscribe to the papers and magazines you want to court. There is nothing more embarrassing than being asked by a writer whom you are pitching, “Did you read my recent article?” or  ”Didn’t you read this month’s issue? We covered that topic.” We also recommend that you check out HARO for real-time media opportunities, including daily email notifications with reporter queries for resources.

5. Email Marketing 

A great way to communicate with people about your business is through opt-in email marketing. Email marketing is one of the most widely used forms of outreach and promotion for businesses. To effectively market through email, you must create a database of email addresses collected from people who have agreed to receive your promotions and news. You can collect emails at events, at your place of business and online. In many cases, a subscribe button for email button can easily be added to your website and directly linked to an email marketing service like Constant Contact or Mail Chimp. These services allow you to manage and email your contacts, maintain status reports and connect to your social media accounts.

The key to successful email marketing is to send emails consistently and respectively, and to incoporate attractive graphics and quality content. Through tracking and response, you’ll also know if emailing your customers once a week or once a month is the preferred strategy.

6. Social Media

Social media is a must for building strong relationships and creating new ones. More importantly, social SEO (a relatively new concept) encompasses the idea that social media links and interaction play a huge part in a website’s search rankings.

Reach out to people where they’re spending the most time – Facebook, Twitter, Pinterest and LinkedIn. Keep your pages updated by posting things that capture people’s attention and encourage them to interact. Build traffic on your Facebook page by running a contest or giveaway. You can use a third party application that will allow people to enter your social promotion and create graphics to advertise it. Make sure the ideas for your contests or giveaways are easy to understand and offer value.

Daily communication is key to being a successful social media marketer. Be unique, exciting and honest. People on your pages want to connect with people, not marketing machines. We’ll have to post again on each of these social media brands because each one offers its own unique way of communicating with colleagues, customers and prospects. And, yes, it’s all very overwhelming, which is why at inBLOOM we’re working with many clients these days on their social media strategies and daily maintenance. Post, tweet and share that exciting news!

7. Advertising

Now, advertising is a tricky one, but also important. Special interest magazines may be beneficial to advertise in if you are interested in targeting a specific kind of audience, but we also love the community papers. Advertising online with media and companies like Google, directory sites like Yelp and Merchant Circle, or bloggers also allows you to reach a larger market and measure your results.

Then, there’s social media, which also offers new advertising opportunities. Before you move ahead with any advertising make sure that you are using a system like Google Analytics to track the keywords and traffic on your website. This data is important to helping you understand your target market. There are thousands of advertising opportunities on and off the web, and it’s up to you to do your own research on which ones are right for you. If you go ahead with any advertising, track your results or you will never know if your investment was well spent.

Follow us @ Jennifer Smiga @inBLOOMbuzz and Danielle Thibault @inBLOOMDanielle for more news, tips and events from the great beyond and our clients.

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inBLOOM Communications Grows

We hope you enjoy our blog. It’s an exciting way for us to share news about our client events and happenings as well as trends in our industry. This August, inBLOOM celebrates its two-year anniversary, and we look forward to continuing to grow by leaps and bounds in 2013.

inBLOOM Communications blends traditional media and community relations with social media marketing and event production to generate brand awareness that blooms year-round. We help our clients to identify their key goals and target markets, then customize campaigns to match their budgets and uniquely tell their stories.

“There is only one thing in the world worse than being talked about, and that is not being talked about.” – Oscar Wilde

If you haven’t already noticed, social media is also changing the way businesses and nonprofits connect with journalists, prospects and customers. It’s placing new demands on PR professionals, requiring new skills and expertise. In some ways, PR is getting easier because of social media. But in other ways, it’s also becoming unfamiliar and strange. inBLOOM embraces social media and uses it in exciting ways to engage and connect with the media and our clients’  target audiences.

“We don’t have a choice on whether we do social media, the question is how well do we do it.” – Erik Qualman

Contact us for more information on the services inBLOOM offers or to schedule a time to discuss your communication needs. inBLOOM Communications offers the following services:

  • Media & Community Relations
  • Social Media Marketing & Networking
  • Event Production & Sponsorship Coordination
  • Fundraising Consulting
  • Project Management & Copywriting for Web & Blog Development
  • Email Marketing
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PIN DOWN YOUR BRAND ON PINTEREST

We’ve all heard the recent hype about Pinterest, one of the fastest growing social media services in the world and the third most visited social site in the United States. Pinterest has taken the internet by storm because of its exciting features that allow users to “pin” visually appealing and interesting images and videos that are found on the internet, or uploaded onto virtual “boards.”

But what does all of this mean for small businesses? Since most of us have Facebook and Twitter pages, shouldn’t we have a Pinterest page as well? Many businesses, both small and large, have set up Pinterest pages and maintain them regularly. This flowchart posted on the Intuit Small Business Blog is helpful for deciding if your business should be on Pinterest.

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When you create your Pinterest page, the first thing you need to do is set up your pinboards. Of course you’ll want to pin your own company’s products and services, but to avoid pure self-promotion you should also pin other things. To determine the categories and pins right for your boards, narrow down your interests and the interests relevant to your brand.

For example, inBLOOM Communications has the following boards: social media, pets and animals, things to do with and without the kids, food, going green, books, and inspiration. We focus on our community, our interests, the industries we represent and our clients. The number of boards that you have is up to you; we have 13 boards, but other businesses have 20+. Just make sure that your strategy for pinning is meaningful and reflects the values of your business. Be authentic.

5 Pointers for Pinning

1. Personal vs. Business Pinterest

Pinterest has yet to make a distinction between personal and business pages like Facebook, but there are ways to distinguish your Pinterest page as a business. A neat feature with Pinterest is that you can create your account by syncing with your Twitter or Facebook; however, you can only sync your Pinterest with your personal Facebook profile, not your business page. So what you should do is choose the email associated with your brand’s Twitter account to set up your profile. When you sync your business’ Twitter account with your Pinterest, you can keep the photo that has been pulled from Twitter, or you can change it. For your Pinterest profile description, add information about your business or your brand. You can also choose to link Twitter to your account publicly. Follow pinners that have an interest in your business as well as pinners related to your industry. Make sure to also follow your personal friends, they will help to spread the word about your brand.

2. Maintain Your Pinterest Pins and Boards

Pin regularly to maintain your presence and keep your boards looking fresh and current. Make it a part of your daily or weekly schedule as you manage your other social media pages. Try to see what the popular pins are in the “popular” category on your Pinterest homepage so you can get an idea of what the community is favoring at the moment. Also, look at the pinners who follow your business and see what they are pinning and who they’re following. Following a few months of socializing on Pinterest, you’ll get a good sense of your community and will be able to offer them promotions that speak to their intetests.

3. Stay Targeted and Use Keywords

Create targeted boards using industry-related keywords. As you pin, post relevant content to each board and write brief descriptions using keywords.  Make it easy for searchers to locate and share what you’re pinning by using broad keywords that will connect you to large audiences (ex. recipes, drinks, cooking, cats, flowers, fashion).

4. Don’t Upload Your Pins, Pin them!

If you are trying to get people from Pinterest to go to your website, they can’t do that without a link on the pin. If you upload a photo from your computer that has to do with your business, the pinners will not be able to see the source of where that pin came from. So always pin images from your website instead of uploading them. If you want to pin photos that are not on your site, you may want to start a blog to hold your photo content and then pin from there. To make pinning from websites easy, install the “Pin It” button to your social bookmarks.

5. Run a Contest or Promotion on Pinterest

Many businesses are creating promotions on their Pinterest pages, encouraging users to follow the profiles of brands and pin items from their websites. Recently, British Midland International (BMI) launched a “Pinterest Lottery.” The airline posted a series of boards on its page with photos from five destinations. Each photo featured the company logo and a related number, strengthening its brand presence on Pinterest. Pinners were asked to repin up to six images from the company boards. At the end of each week, the company randomly choose pinners who repined the photos to enter a drawing to win airfare to any BMI destination. Back in December, Lands’ End Canvas launched a promotion called “Lands’ End Canvas Pin It to Win It.” Fans were asked to pin items from the company website to Lands’ End Canvas pinboards for a chance to win one of the items pinned. Promotions are great ways to engage your audience and potentially turn followers into customers.

Feeling Pinned Down?

Okay there is a lot of info to digest in this post, but the most important takeaway is make sure you add a “Pin It” button to your website or blog because Pinterest’s popularity is undeniable. Earlier this year, TechCrunch reported that Pinterest had hit 11.7 million unique monthly U.S. visitors in January.

Because Pinterest is so new, the only way to tell if it will remain the third most visited social site in the United States is to wait and see. And, the best way to tell if it’s worth your time, or right for your small business is to give it a try. Who knows, it could end up being one of your most successful marketing platforms!

What Are Others Saying About Pinterest?

 

 

5 Pinterest User Insights Marketers Can Use to Drive Sales, May 8th by Miranda Miller via SearchEngineWatch.com

Pinterest’s Facebook App Is On the Rise with 2.5 Million  Daily Users by Devon Glen, May 8th via social times.com

4 Pinterest Promotion and Contest Ideas to Gain More Followers by Andrea Cole, February 15th via blog.beacontechnologies.com

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FACEBOOK’S NEW TIMELINE FOR BUSINESS

In the world of Facebook, there have been some major changes with business page designs and features. As a result, brand marketers will have to make some adjustments to their current social media strategies and graphics by the time the new Facebook Timeline is made mandatory for all business pages on March 30th.

Your Look

A very noticeable part of the entirely  new design of the page is a cover photo, which is a large photo banner at the top of the page. There needs to be a lot of thought put into which photo should be designated as the cover because it’s the first thing that consumers are going to focus on when they visit the page. It should really be a representation of your entire brand, so this choice should be made wisely.

Basic Image Sizes

Facebook cover photo size: 850 x 315 pixels – that’s 850 wide by 315 high

Facebook profile image size: 180 x 180 pixels square

There are very strict new rules you need to make your graphic designer aware of as well. According to Facebook, your cover photo is not an advertisement and must not include:

  • Price, offers or purchase information such as “10% off” or “Visit our website for more info.”
  • Contact information such as a website, email and mailing address.
  • References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
  • Calls-to-action such as “Buy it now” or “Tell your friends.”
  • Covers must not be false, deceptive or misleading, and must not infringe on third party intellectual property.

Your Message

You will notice below the cover photo there is a new message feature, which allows for more personal interaction between a business and its audience. If a consumer has a question or comment, her or she will be able to reach out through a private message instead of posting it publicly on the timeline. The new message feature makes it simple to build one-on-one valuable relationships with your audience.  Even though personally responding to each message may be time consuming, you will be showing your audience that you genuinely care.

Your Past

Along with the revamping of the design, Facebook Timeline also allows you to go back through your history to the very moment when you set up your page. All of the company’s older material will be there, and its past will be laid out for you and everyone else on the social web. It is important to go back and take a look at what will be exposed, so you can edit and add to the Timeline, effectively creating the perfect scrapbook for your business.

Your Present

Similar to blog posts, a major new feature is the ability to “pin” certain posts to the top of the Timeline, allowing the post to appear before any other content. You are able to pin one item at a time and it will exist at the top item on the Timeline, as well as in its place where it was originally posted. If you decide to unpin the post, it will stay in its original place chronologically on the timeline. This great ability to pin allows brands to highlight new and interesting content.

5 Quick RULES to Remember When Managing Your Facebook Business Page

Though there are some new and exciting changes to the Facebook business page, the rules of engagement still hold true. inBLOOM put together this quick checklist to help you remember the RULES when socializing and promoting your business on Facebook.

R-  Run exciting promotions and contests. You will need to use applications to run these within Facebook Promotional Guidelines. Northsocial and Wildfire offer a variety of application plans to fit your budget.

U-  Understand your fans and post about current trends and topics related to their interests, as well as your business products and services.

L-   Leverage your networks. Link to other business and organizational pages. Thank them when they do the same. This will build your fan base and show that your business is an active part of a greater community of business and organizational leaders.

E-   Expect people to stir the social media pot. Be responsive to negative postings. Don’t always be quick to delete a negative comment. Take the time to respond and take your fans’ comments and gripes seriously. You may not agree with them, but unless the comment is offensive or deceitful you should engage in open dialogue with the person. Thank them for their posting and ask how you could rectify the situation. Always remember others are watching and listening to your respons.

S-   Spend time tracking your results. There are many programs that can assist you when tracking the rate on your investment. Hootsuite, Hubspot and Google Analytics are great tools for tracking your social media efforts. Like any traditional marketing campaign, you should maintain your own tracking system as well. Your support staff at your physical business location should code or track the sales or services you receive thanks to your daily social media work.  Facebook may be free, but how you spend your time using it makes all the difference in your results.

There is a lot more to mention and learn about, for instance Facebook’s policies and promotion guidelines. This all seems like a lot to absorb and keep up with, and the busy business bees may not have the time to give themselves a crash course in Facebook. With the Facebook Timeline, there are new strategic approaches to market your brand to your audience. Feel free to contact us at inBLOOM Communications with any questions.

Here are a few additional resources to help you on your path to running a successful Facebook Business Page:

Social Media Today’s Facebook Promotion Guidelines, DECODED

Facebook outlines new Timeline for brand pages, including an FAQ

“Timeline for brands: How to prepare for your company’s new Facebook page” (Mashable)

“Get ready: Facebook is rolling out the Timeline for fan pages” (Business Insider)

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FOR THE SOCIAL BRIDE & GROOM: TIPS FOR PLANNING A WEDDING ON THE SOCIAL WEB

The time of the year is approaching when family and friends come together to celebrate two people beginning a new and very important chapter in their lives. Wedding season! I myself am actually in process of planning my own wedding, which will be taking place in May. I did the majority of my planning over a course of 9 months, and most of it was done with the help of social media.  The first thing I did after calling my friends and family to share the exciting news was post about it on Facebook. I changed my relationship status and waited for the comments to pour in. Not only was Facebook a great way to share the news with all of my friends and family quickly, it was also beneficial with planning the big day.

Choosing the right team of vendors for your special event is so important, and social media makes it easy to see the vendors work and the recommendations of people who have hired them previously for their own weddings. I have noticed that most vendors update their social media pages very frequently, so it is easy to see their most current work. While looking for photographers, I noticed that many use blogs, Twitter and Facebook to showcase the work they have done in the past, which is great to see before you even contact them to set up an appointment.

Other than using Facebook as a resource of planning, I found WeddingWire and The Knot to be excellent sources of planning and organizing details.  Many brides like to create a page on Facebook or use one of the wedding planning websites to create their very own website about their wedding. It is a great way for the people who are invited to see where the couple is registered, the location of the ceremony and reception, the details of the event and post any comments they would like to share about the couple. And it allows the bride and groom to interact with everyone before the wedding invitations even go out.

Another useful new social media resource when planning is Pinterest. It is sort of like going through wedding magazines to cut out pictures of ideas that you like, instead you do it digitally. You can find images that appeal to you and wedding design tips and keep them in one place to get a feel of what your wedding is going to look like. Friends and family can also comment on your ideas.

In my opinion, the key to planning a successful wedding is to be organized and use social media as a key source with planning. By using social media to gather information on vendors, get some ideas for designing and using it as a tool for organizing and interacting, wedding planning will be a breeze.

Below are my 5 tips when planning a wedding on the social web.

1. Create a budget. You will first need to sit down and decide how much you plan to spend on the entire wedding, including your venue, each vendor, invitations, a wedding consultant, the cake, favors, centerpieces, ect. Then you prioritize your list and divide your budget accordingly. I used an Excel spreadsheet to create my budget, but you could also use wedding planning websites that have budget planners to help you organize and calculate.

2. Search for venues and vendors. Decide the location for your big day and the time of the year you would like to have it. I found it useful to look for venues through wedding planning websites and then searching for them on Facebook and Twitter to see their pages. Finding vendors may take much more time then searching for venues. I found many of my vendors through my Twitter and Facebook newsfeeds. By following pages catered to wedding planning, I was able to get some great information about many local vendors through Facebook and Twitter posts.

3. Attend bridal shows. Search the internet to get a listing of local bridal shows around the area that you wish to have your wedding. You can sign up to receive email alerts or view calendars about upcoming shows. Bridal shows are an excellent way to meet vendors and gather information about their services, taste catered food, win prizes and enjoy a show hosted by a DJ and the venue. They are also a great way to enjoy a night out with your soon to be husband or wife.

4. Create and manage your guest list. What’s a wedding without your guests? An important part of any event is the people who are attending. Find out the minimum and maximum amount of guests that your venue can hold and decide on an approximate amount of people that you would like to invite. Then make your list of family, friends, coworkers, ect. I also used an Excel spreadsheet to manage my guest list. It was great to use for making labels with mail merging and keeping track of who will be attending and who has declined.

5. Take one step at a time. At times, wedding planning can feel overwhelming, especially when you have other important things to manage in your life. Divide the planning up over a few months; you don’t have to do everything at once. Divide some of the planning between you, your significant other and close family members involved with the wedding. Even if you feel like you can do it all on your own, it is always good to get second opinions or guidance from important people in your life. You can always hire a wedding consultant to help take some of that weight off your shoulders.

Are you a business owner working in the wedding industry?

As the bride and groom are searching for all of those businesses that offer wedding services, those same businesses are looking for brides and grooms out there and want to connect with them to be a part of their special day. If you are one of those businesses, how do you get the bride and groom to notice you and the wonderful services you have to offer that separate you from the rest?

Here are my 5 tips for businesses offering any kind of wedding service.

1. Maintain your website and social media pages.  The internet is a main source for brides and grooms when they are planning their wedding. When they find your business, they will want to take a look at your website and your social media pages to see all that you have to offer. They will want to see the latest work you have done so make sure that everything is up to date. Establish connections with other wedding businesses, as well as newly engaged couples through your social media pages.

2. Sign up for shows and expos. Find out when bridal shows and expos are in each town that you wish to do business in and sign up. Make sure you put a lot of effort in making your booth look spectacular and show all that you have to offer. Having a booth at a bridal show is an excellent way to meet potential customers face to face and also have them spread the word about your company.

3. Advertise. Advertise your business on wedding planning websites and through social media. You can also advertise through wedding magazines and local publications.

4. Get a mailing list. Request a mailing list of newly engaged couples and send them emails about your wedding services. Find a list that caters to the primary locations of the brides and grooms you wish to get in touch which.

5. Become a preferred vendor. Learn how to become a preferred vendor with local wedding venues. Many venues have preferred vendor catalogs or lists and they essentially sell space in those catalogs or lists to vendors.

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CHINESE NEW YEAR’S WATER DRAGON USHERS IN BETTER BUSINESS PRACTICES IN 2012

Chinese New Year 2012 begins on January 23rd and ushers in the year of the Water Dragon. Water exerts a calming influence on the dragon’s innate fire. Water Dragons are more open to other people’s opinions than other dragons, which gives them the ability to channel their personal charisma into real leadership qualities.

Dragon years are lucky for anyone thinking of starting a business or initiating a new project of any sort. Money is easier to come by for everyone, whether it’s earned, borrowed or received as a gift.  Dragons also do well in professions that give them the ability to function somewhat autonomously. They make excellent sales people, publicists, political campaigners, lawyers, real estate brokers, actors and politicians.

Taking our cue from the Chinese zodiac, inBLOOM Communications’ resolution for 2012 is to listen and collaborate more with our clients and their customers.  Naturally, as publicists, event planners and social media managers, we have a passion for people and networking. Thanks to stronger partnerships and consistent conversations, business will bloom in 2012. The Water Dragon will help keep our heads above rough economic waters.

Be inspired by the Spirit of the Water Dragon with inBLOOM’s Five Tips for Navigating Calmer Business Waters in 2012:

1. Maintain and Grow Strategic Partnerships. Sell your services and products openly and honestly by partnering with other businesses and organizations in your region. Co-host events and promotions that engage and excite your customers.

2. Pursue Your Passion. Keep the passion alive when speaking about your products and services by maintaining the spark that first invigorated you to start your business. Consider talking to new business owners about how you got started and you may relight that spark necessary to illuminate success.

3. Hire believers. Surround yourself with employees and consultants who believe in what you do. From greeting clients to answering phones, customer service should be a top priority.

4. Make Confidence Count. Be confident about business ideas and strategies. Try new things and if they don’t work, try again. Make sure you use systems for evaluating your efforts because your time is valuable.

5. Play More. Take the time to pursue your talents and interests. A more rested, balanced business owner will result in a less stressed work environment. Your family, employees and customers will sense your peace and renewed enthusiasm.

inBLOOM’s friends have a few exciting resolutions of their own to share.

“Garden State Menu’s resolution is to improve and expand on marketing our customers businesses beyond the print magazine,” Steve Mariani, Publisher, Garden State Menu Dining Guide

“We are renovating our Wall location to better accommodate the needs of our clients. It’s a thrilling time for us. For 42 years, I’ve seen astonishing changes in the world of pet care, and in 2012, Purr’n Pooch will continue to be at the forefront of innovation.” Dick Palazzo, President, Purr’n Pooch Pet Resorts

“Do MORE, with less.  Our individual Hulafrog websites are run by local publishers – moms who are running their Hulafrog websites like their own business. Our mission this year is to help them produce more great content, and even better websites, while spending less time working and more time doing fun things with their families. That’s sort of an ongoing goal for us, but a major focus right now.” Sherry Lombardi, Co-Founder, Hulafrog.com

“We are embracing the idea of ‘New Year’s revelations’ this year. Instead of focusing on breaking bad habits, we’re advocating fueling what works well. Not sure where your drive should be? Take some time to find that creative spark that moves you forward and helps you to focus on the next level. Try some brainstorming exercises to find new inspiration. For writers, it may help you uncover the idea for your next story. Entrepreneurs may discover a new service or promotional idea.  The key is to reinvigorate yourself.” Mary Ellen Landolfi  and Stacy Lane Reagan, Editors, The Write Room

“Whether age five or ninety-five, every man has a story and every man needs to eat. For the TASTOSTERONE man, cooking can bring joy to his life; reinvent him; and carry him through life’s ups and downs. Celebrity chefs like Bobby Flay, Michael Symon, Curtis Stone and Mario Batali all exude beaucoup du TASTOSTERONE.  They move across the kitchen with a confidence that is both sexually and intellectually attractive. Cooking awakens a man’s dormant senses, transforming the shy, less assured guy into a worldly, self-confident cook. 2012 will be the year of the T-Man. So let’s get cooking guys!” Debra Levy Picard, Cook and Author, TASTOSTERONE: The Best Cookbook for Men

“Times may be tough for the building and renovation industries, but creatively we are bursting with ideas. Clients are up for trying new designs, colors and materials. It’s exciting to see people embrace creativity in a time of economic hardship.” Steven Schrenk, Operations Manager, ACD Custom Granite

Pass it on! New resources to learn and share.

65+ New Year’s Business Resolutions in 2012 by Carol Roth

Creative Trends 2012: A Year of Creative Change and Excellence by Alice Ross

Why Facebook Marketers Misunderstand Facebook by Paul Adams

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